Iconic Group’s MarathonFoto and Atlanta Track Club Renew Successful Long-Term Partnership
March 16, 2016

Iconic Group's MarathonFoto today announced its renewed partnership with Atlanta Track Club

ATLANTA, Ga (March 9, 2016)Iconic Group, Inc.'s MarathonFoto today announced its renewed partnership with Atlanta Track Club, a nonprofit organization committed to creating an active and healthy Atlanta through running and walking. The partnership began in 1984 around the AJC Peachtree Road Race, the world’s largest 10K, to allow runners to commemorate their hard work and achievement through professional photography. It now includes other premier Atlanta Track Club events, such as the Publix Georgia Marathon & Half Marathon and the Thanksgiving Day Half Marathon.

This year will mark the 33rd time MarathonFoto has photographed the AJC Peachtree Road Race. New for 2016: MarathonFoto and Atlanta Track Club have partnered with The Atlanta Journal-Constitution to offer a free digital photo to all AJC Peachtree Road Race participants, perfect for sharing their experience with friends and family on social media.

"We’ve been proud partners with Atlanta Track Club for more than three decades, helping cement these fantastic events into the fabric of the local Atlanta community," said Denise Conroy, President and CEO of Iconic Group. "We’re excited to continue capturing the defining moments of athletes’ accomplishments in the Club’s premier races, including the Peachtree. And, with our new corporate headquarters in Atlanta, we’ll be closer to the action than ever before."

"Iconic Group’s MarathonFoto has a unique specialty of providing race photography services for the world’s most respected road races and the ability to provide our runners with new and innovative offerings makes them the ideal partner for our races," said Rich Kenah, Atlanta Track Club’s Executive Director. "We are pleased to be working together with MarathonFoto and The Atlanta Journal-Constitution this year to provide a free photo to Peachtree participants so they can share their accomplishments with ease on multiple platforms."

In addition to Atlanta Track Club events in 2016, MarathonFoto will photograph more than 350 races around the world including the Virgin Money London Marathon, TCS New York City Marathon and Boston Marathon. This will include having 1,200 photographers on-hand at these events, taking more than 34 million images.

Lottery registration for the 2016 AJC Peachtree Road Race is open through 11:59 p.m. on March 22 at AJC.com/peachtree. For more information, please visit: peachtreeroadrace.org.

About Iconic Group, Inc.:
Iconic Group captures many of the most defining moments in consumers' lives. The company provides professional photography services at 10,000 events and 30,000 shoot dates, taking 53 million consumer images per year under the GradImages, University Photo, WorldWide Photography, MarathonFoto and Backprint brands. Through its unparalleled network of 2,000 photographers and leading edge technology, the company is the best in the business at handling some of the biggest and most complex events across the globe. For more information, visit www.iconicgroup.com.

About Atlanta Track Club:
Atlanta Track Club is a nonprofit committed to creating an active and healthy Atlanta. Through running and walking, Atlanta Track Club motivates, inspires and engages the community to enjoy a healthier lifestyle. With more than 24,000 members, Atlanta Track Club is the second largest running organization in the United States. In addition to the AJC Peachtree Road Race (peachtreeroadrace.org) – the largest 10K running event in the world, the Publix Georgia Marathon, Atlanta 10 Miler and Thanksgiving Day Half Marathon, Atlanta Track Club directs more than 30 events per year. Through the support of its members and volunteers, Atlanta Track Club also maintains a number of community initiatives including organizing and promoting the Kilometer Kids youth running program to metro Atlanta youth, honoring high school cross country and track and field athletes through Atlanta Track Club’s All-Metro Banquets and supporting the Grady Bicycle EMT program. For more information on Atlanta Track Club, visit atlantatrackclub.org.

Media Contacts:
Iconic Group
Kathleen Hopkins | Brainerd Communicators | 212-986-6667 | hopkins@braincomm.com

Atlanta Track Club
Amanda Kowaleski | Atlanta Track Club | 404-231-9064 ext. 104 | akowaleski@atlantatrackclub.org

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