Hop into Spring with Easter Bunny Photos
March 09, 2016

Make Reservations for Easter Bunny Photos in 202 Malls Nationwide Now

ATLANTA, Ga (March 9, 2016)Iconic Group, Inc. today announced the launch of its digital Easter Bunny photo reservation system, My Easter Experience. The platform allows visitors to schedule Easter Bunny visits at 202 malls acrossthe country for their choice of dates and times, reducing the wait and enhancing the overall Easter experience. Consumers can make reservations through the website or on their mobile phones by going to: www.myeasterexperience.com.

The new Easter reservation system follows the successful launch of last year’s My Santa Experience platform, and is being managed by Iconic Group’s WorldWide Photography.

"More than a million consumers visited My Santa Experience locations across the country last year, and parents were thrilled with the technology solution that allowed them to schedule the most convenient time to have their children's annual photos taken with Santa Claus," said Denise Conroy, President and CEO of Iconic Group. "Through our partnerships with the top mall developers across the country, we are pleased to extend this streamlined experience to the childhood tradition of visits with the Easter Bunny."

If customers make their online reservations and visit the Easter Bunny before March 23, they can save 30 percent off their photos. In addition, through a partnership with York Photo, consumers can enjoy 70 percent savings off of an 8x10 photo canvas.

Iconic Group is once again partnering with Adventures in Movement (AIM), anational organization that uses music to teach children with special needs. By donating a minimum of $1 during their visit, parents will receive an Easter Bunny coloring sheet, with all of the proceeds going to AIM. In addition, customers have the option of &auot;rounding up" their total order and all of the proceeds will go to AIM.

My Easter Experience is also bringing back "Pet Nights" in designated markets where pet owners can make their online reservations for their pets to be included in the photo with the Easter Bunny. Visit myeasterexperience.com/petnights/ to learn more about specific markets, dates and availability.

Consumers can visit www.myeasterexperience.com to find the bunny nearest to them and can post their favorite holiday moments on social media with #MyEasterExperience.

About Iconic Group, Inc.:
Iconic Group captures many of the most defining moments in consumers' lives. Thecompany provides professional photography services at 10,000 events and 30,000 shoot dates, taking 53 million consumer images per year under the GradImages, University Photo, WorldWide Photography, MarathonFoto and Backprint brands. Throughits unparalleled network of 2,000 photographers and leading edge technology, the company is the best in the business at handling some of the biggest and most complex events across the globe. For more information, visit www.iconicgroup.com.

Media Contacts:
Kathleen Hopkins | Brainerd Communicators | 212-986-6667 | hopkins@braincomm.com

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