Iconic Group Appoints Arpit Bhoti as CFO
May 4, 2016

Seasoned Finance Executive Joins Growing Digital Solutions Company

ATLANTA, Ga (May 4, 2016)Iconic Group, Inc. today announced the appointment of Arpit Bhoti as Chief Financial Officer for the digital solutions brand. The addition of Bhoti comes on the heels of several executive hires in recent months, including President and CEO Denise Conroy.

In his new position, Bhoti will be responsible for overall financial management of Iconic Group and its portfolio of five leading brands: GradImages, University Photo, WorldWide Photography, MarathonFoto and Backprint. His role also includes financial reporting, in addition to various corporate functions such as accounting, business planning, treasury and tax and investor and lending relations.

"Arpit's expertise in finance, accounting and business development makes him the perfect fit for this role," said Denise Conroy, President and CEO of Iconic Group. "This is an exciting time for Iconic Group. We're expanding opportunities for our millions of customers to enhance their life-defining experiences, and we are looking forward to having Arpit contribute to our growing business."

"Joining Iconic Group is an exciting and natural next step in my career and allows me to leverage my finance background and passion for supporting highly recognized brands in the marketplace," said Bhoti. "Iconic Group's evolution opens the door for a wide range of new opportunities, and its track record with providing an unparalleled customer experience is highly valued."

Prior to joining Iconic Group, Bhoti was Chief Accounting Officer at The Krystal Company, a popular burger chain in the south. Throughout his career, Bhoti held high-ranking financial management positions in the restaurant and hospitality sector with Focus Brands and Church's Chicken. He holds a Master of Business Administration with a dual major in finance and accounting from Georgia State University. He is also a Certified Public Accountant in the state of Georgia.

For more information on Iconic Group, please visit: http://iconicgroup.com/.

About Iconic Group, Inc.:

Iconic Group captures many of the most defining moments in consumers' lives and is a leader in the education, endurance sport and retail experiential photography segments. The company provides professional photography services at 10,000 events and 30,000 shoot dates, taking 53 million consumer images per year under the GradImages, University Photo, WorldWide Photography, MarathonFoto and Backprint brands. Through its unparalleled network of 2,000 photographers and leading edge technology, the company is the best in the business at handling some of the biggest and most complex events across the globe. For more information, visit www.iconicgroup.com.

Media Contacts:
Kathleen Hopkins | Brainerd Communicators | 212-986-6667 | hopkins@braincomm.com

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